International Journal Of Advertising

SCIE SSCI

国际简称：INT J ADVERT 参考译名：国际广告杂志

主要研究方向：Multiple 非预警期刊

《国际广告杂志》(International Journal Of Advertising)是一本由Taylor & Francis出版的以Multiple为研究特色的国际期刊，发表该领域相关的原创研究文章、评论文章和综述文章，及时报道该领域相关理论、实践和应用学科的最新发现，旨在促进该学科领域科学信息的快速交流。该期刊是一本未开放期刊，近三年没有被列入预警名单。该期刊享有很高的科学声誉，影响因子不断增加，发行量也同样高。

2区中科院分区
Q1 JCR分区
76 年发文量
7.3 IF影响因子
未开放 是否OA
1982 创刊年份
5 issues/year 出版周期
English 出版语言

The International Journal of Advertising is an academic journal dedicated to research in the field of advertising, providing a platform for experts and scholars in the advertising industry to publish high-quality research results. This magazine covers multiple fields such as advertising media, direct sales, promotion, sponsorship, public relations, and integrated marketing, dedicated to exploring various aspects of the advertising industry and its impact on consumer behavior, brand management, and social culture.

The magazine background is closely related to the rapid development of Internet technology. The prosperity of the Internet advertising industry provides a rich research scene for advertising research, and also promotes the in-depth and rich research at home and abroad. With the diversified development of social media, short and long videos, and e-commerce, Internet advertising continues to explore business boundaries, and the media industry and consumer behavior have changed under the impetus of new technologies.

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International Journal Of Advertising期刊信息

ISSN：0265-0487
出版语言：English
是否OA：未开放
E-ISSN：1759-3948
出版地区：ENGLAND
是否预警：否
出版商：Taylor & Francis
出版周期：5 issues/year
创刊时间：1982
开源占比：0.1064
Gold OA文章占比：9.57%
OA被引用占比：0.1442...
出版国人文章占比：0.07
出版撤稿占比：0
研究类文章占比：100.00%

International Journal Of Advertising CiteScore评价数据（2026年6月最新版）

CiteScore

SJR

SNIP

CiteScore 指数

15.9

3.182

2.608

学科类别	分区	排名	百分位
大类：Social Sciences 小类：Communication	Q1	4 / 541	99%
大类：Social Sciences 小类：Marketing	Q1	16 / 221	92%

名词解释：CiteScore 是衡量期刊所发表文献的平均受引用次数，是在 Scopus 中衡量期刊影响力的另一个指标。当年CiteScore 的计算依据是期刊最近4年（含计算年度）的被引次数除以该期刊近四年发表的文献数。例如，2022年的 CiteScore 计算方法为：2022年的 CiteScore =2019-2022年收到的对2019-2022年发表的文件的引用数量÷2019-2022年发布的文献数量注：文献类型包括：文章、评论、会议论文、书籍章节和数据论文。

International Journal Of Advertising中科院评价数据

《新锐期刊分区表》（2026年3月发布）

Top期刊	综述期刊	大类学科		小类学科
是	否	管理学	2区	BUSINESS 商业：管理 COMMUNICATION 传播学	2区 1区

International Journal Of Advertising JCR评价数据

2025-2026年最新版

按JCI指标学科分区	收录子集	分区	排名	百分位
学科：BUSINESS	SSCI	Q1	42 / 323	87.2
学科：COMMUNICATION	SSCI	Q1	5 / 227	98
学科：BUSINESS	SSCI	Q1	15 / 324	95.52
学科：COMMUNICATION	SSCI	Q1	19 / 227	91.85

International Journal Of Advertising历年数据统计

影响因子

中科院分区

International Journal Of Advertising中国学者发文选摘

1、How the level of detail in mechanistic explanation affects customer responses to artificial intelligence-driven recommendations on social media platform
Author: Li, Jingwen; Li, You

Journal: INTERNATIONAL JOURNAL OF ADVERTISING. 2026; Vol. , Issue , pp. -. DOI: 10.1080/02650487.2026.2661459
2、Impact of integrating generative AI into consumer-generated advertising campaigns on creators' brand relationship qualit
Author: Jian, Yufan; Xi, Jinting; Huang, Yubo

Journal: INTERNATIONAL JOURNAL OF ADVERTISING. 2026; Vol. , Issue , pp. -. DOI: 10.1080/02650487.2026.2660003
3、Meme advertising for luxury brands: effects on perceived funniness and sharing intentio
Author: Baek, Tae Hyun; Park, Jooyoung; Kim, Jeong Soo

Journal: INTERNATIONAL JOURNAL OF ADVERTISING. 2025; Vol. , Issue , pp. -. DOI: 10.1080/02650487.2025.2510062
4、Chinese consumer perceptions of offensive advertising: assessing advertising matter, manner, and media and the role of cultural identit
Author: Yu, Mingzhou; Chan, Kara; Diehl, Sandra; Koinig, Isabell; Terlutter, Ralf

Journal: INTERNATIONAL JOURNAL OF ADVERTISING. 2025; Vol. , Issue , pp. -. DOI: 10.1080/02650487.2025.2514865
5、Exploring the dilemma of full-screen ads when opening an app: the roles of users' perceived goal impediment and processing fluenc
Author: An, Qingxian; Li, Haifeng; Zheng, Bowen

Journal: INTERNATIONAL JOURNAL OF ADVERTISING. 2025; Vol. , Issue , pp. -. DOI: 10.1080/02650487.2025.2516870