Psychology & Marketing

SCIE SSCI

国际简称：PSYCHOL MARKET 参考译名：心理学与营销

主要研究方向：Multiple 非预警期刊

《心理学与营销》(Psychology & Marketing)是一本由Wiley-Blackwell出版的以Multiple为研究特色的国际期刊，发表该领域相关的原创研究文章、评论文章和综述文章，及时报道该领域相关理论、实践和应用学科的最新发现，旨在促进该学科领域科学信息的快速交流。该期刊是一本未开放期刊，近三年没有被列入预警名单。该期刊享有很高的科学声誉，影响因子不断增加，发行量也同样高。

2区中科院分区
Q1 JCR分区
166 年发文量
8.2 IF影响因子
未开放 是否OA
1984 创刊年份
12 issues/year 出版周期
English 出版语言

Psychology & Marketing (P&M) publishes original research articles, reviews and notes dealing with the application of psychological theories and techniques to marketing. As an interdisciplinary journal, P&M encourages courageous and bold new ideas, focusing on contribution. P&M fosters the exploration of online and offline marketing phenomena spanning the entire spectrum of products (goods & services), price, promotion (advertising, publicity, public relations, and selling), place (channels and distribution), and politics (public opinion, law, and ethics), all revolving around the individual and collective psyche of consumers. P&M requires a research design with a high standard of methodological transparency. Manuscripts may be conceptual or empirical in nature, and feature quantitative and/or qualitative analysis with well-illustrated tables, figures, and supportive material to enhance readers’ readability. P&M expects manuscripts to present research with no fatal methodological flaws, and with generalizable findings that go beyond a single cross-sectional study measuring self-reported behavioral intentions.

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Psychology & Marketing期刊信息

ISSN：0742-6046
出版语言：English
是否OA：未开放
E-ISSN：1520-6793
出版地区：UNITED STATES
是否预警：否
出版商：Wiley-Blackwell
出版周期：12 issues/year
创刊时间：1984
开源占比：0.1598
Gold OA文章占比：52.08%
OA被引用占比：0.0547...
出版国人文章占比：0.05
出版撤稿占比：0
研究类文章占比：92.77%

Psychology & Marketing CiteScore评价数据（2026年6月最新版）

CiteScore

SJR

SNIP

CiteScore 指数

17.7

3.642

2.651

学科类别	分区	排名	百分位
大类：Psychology 小类：Applied Psychology	Q1	7 / 258	97%
大类：Psychology 小类：Marketing	Q1	12 / 221	94%

名词解释：CiteScore 是衡量期刊所发表文献的平均受引用次数，是在 Scopus 中衡量期刊影响力的另一个指标。当年CiteScore 的计算依据是期刊最近4年（含计算年度）的被引次数除以该期刊近四年发表的文献数。例如，2022年的 CiteScore 计算方法为：2022年的 CiteScore =2019-2022年收到的对2019-2022年发表的文件的引用数量÷2019-2022年发布的文献数量注：文献类型包括：文章、评论、会议论文、书籍章节和数据论文。

Psychology & Marketing中科院评价数据

《新锐期刊分区表》（2026年3月发布）

Top期刊	综述期刊	大类学科		小类学科
是	否	管理学	2区	BUSINESS 商业：管理 PSYCHOLOGY, APPLIED 心理学：应用	2区 2区

Psychology & Marketing JCR评价数据

2025-2026年最新版

按JCI指标学科分区	收录子集	分区	排名	百分位
学科：BUSINESS	SSCI	Q1	28 / 323	91.5
学科：PSYCHOLOGY, APPLIED	SSCI	Q1	8 / 115	93.5
学科：BUSINESS	SSCI	Q1	14 / 324	95.83
学科：PSYCHOLOGY, APPLIED	SSCI	Q1	6 / 115	95.22

Psychology & Marketing历年数据统计

影响因子

中科院分区

Psychology & Marketing中国学者发文选摘

1、Surprise Marketin
Author: Lim, Xin‐Jean; Lim, Weng Marc; Thaichon, Park

Journal: PSYCHOLOGY & MARKETING. 2026; Vol. , Issue , pp. -. DOI: 10.1002/mar.70146
2、Riding Solo: The Impact of Relationship Status on Brand Attachmen
Author: Chen, Rui; Wu, Kunyu; Shang, Zhaoyan

Journal: PSYCHOLOGY & MARKETING. 2026; Vol. , Issue , pp. -. DOI: 10.1002/mar.70148
3、You Are Not Alone: Uptrend Messaging to Promote Green Consumptio
Author: Luo, Yingyu; Zhu, Guowei; Du, Jing; Lu, Jinfeng; Huang, Jing

Journal: PSYCHOLOGY & MARKETING. 2026; Vol. , Issue , pp. -. DOI: 10.1002/mar.70128
4、New Customers or Infrequent Customers Over Frequent Customers? The Relative Spillover Effects of Acquisition Promotions and Activation Promotion
Author: Li, Xinlan; Wang, Xingyu; Chang, Yaping

Journal: PSYCHOLOGY & MARKETING. 2026; Vol. , Issue , pp. -. DOI: 10.1002/mar.70124
5、Distant or Proximal? The Impact of Temporal Cues in Historical Lowest Price Claims on Consumer Purchase Behavio
Author: Jin, Yufang; Li, Menglin

Journal: PSYCHOLOGY & MARKETING. 2026; Vol. , Issue , pp. -. DOI: 10.1002/mar.70135
6、How Downward Financial Comparison Motivates Self-Improvement Giftin
Author: Hampson, Daniel Peter; Gong, Shiyang; Li, Qian; Wang, Wangshuai; Lu, Yang

Journal: PSYCHOLOGY & MARKETING. 2026; Vol. , Issue , pp. -. DOI: 10.1002/mar.70131
7、The Green Spotlight Effect: How Facial Recognition Promotes Public Sustainable Consumptio
Author: Zhang, Yu; Qu, Mingming; Chen, Nuoya; Zhu, Liya

Journal: PSYCHOLOGY & MARKETING. 2026; Vol. , Issue , pp. -. DOI: 10.1002/mar.70133
8、Designing Voice Assistants as Chameleons: The Effect of Verbal Mimicry by Voice Assistants on Users' Exploration Intentio
Author: Meng, Dewen; Zhang, Hao; Bai, Xiaofei

Journal: PSYCHOLOGY & MARKETING. 2026; Vol. , Issue , pp. -. DOI: 10.1002/mar.70137