Journal Of Product And Brand Management

SCIE SSCI

国际简称：J PROD BRAND MANAG 参考译名：产品与品牌管理杂志

主要研究方向：Multiple 非预警期刊

《产品与品牌管理杂志》(Journal Of Product And Brand Management)是一本由Emerald出版的以Multiple为研究特色的国际期刊，发表该领域相关的原创研究文章、评论文章和综述文章，及时报道该领域相关理论、实践和应用学科的最新发现，旨在促进该学科领域科学信息的快速交流。该期刊是一本未开放期刊，近三年没有被列入预警名单。该期刊享有很高的科学声誉，影响因子不断增加，发行量也同样高。

2区中科院分区
Q1 JCR分区
91 年发文量
7.1 IF影响因子
未开放 是否OA
1992 创刊年份
7 issues/year 出版周期
English 出版语言

The Journal of Product and Brand Management is a peer-reviewed academic journal that focuses on research in product and brand management. It provides an international platform for exchanging the latest theories and practical research on product and service brand management. This magazine covers a range of topics and aims to provide a platform for scholars, researchers, students, and industry practitioners to share the latest research findings, perspectives, and experiences. This magazine not only focuses on theoretical research, but also on practical applications. Therefore, it is very helpful for those who wish to understand how to apply theory to practical problems. As a magazine with a profound impact on the field of product and brand management, it allows scholars and practitioners from around the world to share their research findings and experiences, thereby promoting the development and progress of this field.

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Journal Of Product And Brand Management期刊信息

ISSN：1061-0421
出版语言：English
是否OA：未开放
E-ISSN：2054-1643
出版地区：ENGLAND
是否预警：否
出版商：Emerald
出版周期：7 issues/year
创刊时间：1992
开源占比：0.0369
Gold OA文章占比：7.79%
OA被引用占比：0.0171...
出版国人文章占比：0.05
出版撤稿占比：0
研究类文章占比：97.80%

Journal Of Product And Brand Management CiteScore评价数据（2026年6月最新版）

CiteScore

SJR

SNIP

CiteScore 指数

13.9

2.139

2.065

学科类别	分区	排名	百分位
大类：Business, Management and Accounting 小类：Strategy and Management	Q1	42 / 506	91%
大类：Business, Management and Accounting 小类：Management of Technology and Innovation	Q1	29 / 317	91%

名词解释：CiteScore 是衡量期刊所发表文献的平均受引用次数，是在 Scopus 中衡量期刊影响力的另一个指标。当年CiteScore 的计算依据是期刊最近4年（含计算年度）的被引次数除以该期刊近四年发表的文献数。例如，2022年的 CiteScore 计算方法为：2022年的 CiteScore =2019-2022年收到的对2019-2022年发表的文件的引用数量÷2019-2022年发布的文献数量注：文献类型包括：文章、评论、会议论文、书籍章节和数据论文。

Journal Of Product And Brand Management中科院评价数据

《新锐期刊分区表》（2026年3月发布）

Top期刊	综述期刊	大类学科		小类学科
是	否	管理学	2区	BUSINESS 商业：管理 MANAGEMENT 管理学	2区 2区

Journal Of Product And Brand Management JCR评价数据

2025-2026年最新版

按JCI指标学科分区	收录子集	分区	排名	百分位
学科：BUSINESS	SSCI	Q1	46 / 323	85.9
学科：MANAGEMENT	SSCI	Q1	66 / 426	84.6
学科：BUSINESS	SSCI	Q1	55 / 324	83.18
学科：MANAGEMENT	SSCI	Q1	84 / 426	80.4

Journal Of Product And Brand Management历年数据统计

影响因子

中科院分区

Journal Of Product And Brand Management中国学者发文选摘

1、Nasal codas reduce brand warmth and preference: a perspective of sound symbolis
Author: Sun, Yue; Xie, Chenlu; Li, Qinglei; Liu, Yongfang

Journal: JOURNAL OF PRODUCT AND BRAND MANAGEMENT. 2026; Vol. , Issue , pp. -. DOI: 10.1108/JPBM-12-2024-5637
2、Do reviewers increase their preference for the products they reviewed? The effect of identity signaling on reviewers' niche product preference
Author: Huo, Yifan; Yang, Defeng; Sun, Yu

Journal: JOURNAL OF PRODUCT AND BRAND MANAGEMENT. 2025; Vol. , Issue , pp. -. DOI: 10.1108/JPBM-03-2024-5017
3、When influencer-product congruence influence sustainable consumption? The roles of green attributes and intimate self-disclosur
Author: Shan, Juan; Xu, Hao

Journal: JOURNAL OF PRODUCT AND BRAND MANAGEMENT. 2025; Vol. , Issue , pp. -. DOI: 10.1108/JPBM-05-2024-5151
4、Exploring the pathway of improving B2B brand equity in digital era: integrating digital orientation to brand ambidexterit
Author: Huang, Lei; Xiang, Lihong; Wu, Chaoyan

Journal: JOURNAL OF PRODUCT AND BRAND MANAGEMENT. 2025; Vol. , Issue , pp. -. DOI: 10.1108/JPBM-05-2024-5192
5、Do you have the correct brand logo? Role of logo direction, perceived logo movement imagery and brand positionin
Author: Tang, Yanfei; Wang, Liangyan; Chan, Eugene

Journal: JOURNAL OF PRODUCT AND BRAND MANAGEMENT. 2025; Vol. , Issue , pp. -. DOI: 10.1108/JPBM-11-2023-4840
6、AI-disclosure and brand modernity: the role of AI=novelty lay belie
Author: Xia, Qing; He, Xianan; Gong, Siyu

Journal: JOURNAL OF PRODUCT AND BRAND MANAGEMENT. 2025; Vol. , Issue , pp. -. DOI: 10.1108/JPBM-11-2024-5575
7、The impact of AI influencer endorsements on consumers' purchase intentions: the serial mediating roles of mind perception and brand trustworthines
Author: Zhang, Yu; He, Ai-Zhong

Journal: JOURNAL OF PRODUCT AND BRAND MANAGEMENT. 2025; Vol. , Issue , pp. -. DOI: 10.1108/JPBM-02-2024-4974
8、A shortcut for new brands: additive-free label promotes consumers' acceptance of new product
Author: Chen, Zefei; Chen, Chunchun; Zhao, Yuxin; Zhang, Chengchen; Huang, Jianping

Journal: JOURNAL OF PRODUCT AND BRAND MANAGEMENT. 2025; Vol. , Issue , pp. -. DOI: 10.1108/JPBM-05-2024-5163